About Us

Expressive Through The Line was started in 1998 as Expressive Promotions as a marketing and activations agency. Expressive Through The Line is owned by Mr Luthando Dlamini and Miss Nompumelelo Faith Princess Shange, an Economics Honors Graduate who has over 6 years experience in the FMCG industry in the Unilever Planning and Trade Marketing Departments. Together they have extensive experience in In-Store Activations, Supply Chain Management, Trade Marketing, below-the-line Promotional strategies and execution.

The agency operates nationwide with offices in Gauteng, Pretoria and Durban, as well as satellite offices in Western Cape, Eastern Cape, and Inland Provinces. We employ over 31 fulltime staff members, 30 supervisors, and we provide jobs to at least 3000 promoters per annum. We have a network of brand ambassadors in the major townships and rural settings throughout the country, also have a network of stokvel women.

What makes us different?
Market Surveys:
Our concepts are research based. For each promotional campaign, we design questionnaires in order to get consumer insight (consumption patterns, product perceptions, promo evaluation, pricing perceptions, word of mouth impact).

Activations & In-store Promotions:
Our concepts are unique for each campaign and they are effective given the thorough understanding of the consumer.

This is evident in the establishment of the Stokvel Marketing Channel and the rural chiefs network.


To be the powerhouse for marketing ideas and excellent execution.

Positively impacting people's lives through creating employment that allows growth and development. Growing client brands by successfully executing campaigns.

We have a variety of promoters for different brand specifications which include top-end promoters, lower and middle income promoters, beauty promoters, cooking Mamas, etc.

Our Services
Our Clients
Contact Us
  In-Store Promotions
Roadshow Promotions
Stokvel Promotions
Expo Management
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